We choose neighborhoods based on a matrix of demographic information, including number of households, family net worth, median home price, location, and appeal to potential advertisers.
Our marketing and advertising philosophy is penetrative marketing. We have become the only print media source to radically change traditional target marketing to keep up with the times. Our newly-developed approach is called micro-target-marketing, and we are the exclusive print media provider of this approach, which not only keeps up with the speed of new advertising media, but sets the pace.
Because of the unique relationships and partnerships we have with the communities we serve, we don’t just “target” a certain area or demographic, we are invited in by the homeowners to penetrate it.