From Homes to Businesses: How Painters Can Win More Jobs With Local Ads
Homeowners often believe a DIY paint job is worth the money saved, but they quickly realize the challenges of prep work, labor, cleanup and the pressure to get everything right. That’s where your professional painting business steps in. By showcasing affordable and stress-free services through strategic advertising, you can convert DIY-leaning prospects into loyal clients.
Whether you paint homes or businesses, effective advertising is a powerful tool to attract new, local clients and grow your small to medium-sized business.
Why Print Advertising Still Paints a Strong Impression
A Sherwin-Williams survey found that 49% of respondents said they learned about the painter they hired from friends and family. Print advertising complements these personal recommendations by reinforcing your business’s presence in the local community. When your business appears in local publications, it increases the likelihood that your name surfaces when someone asks, “Do you know any good painters?”
Benefits of Print Ads:
Effectiveness: According to the Data & Marketing Association, 39% of consumers try a business for the first time because of direct mail.
Visual Appeal: Painting businesses thrive on visuals. Print ads allow you to showcase your work with high-quality images, giving clients a glimpse into your skills before they make a call.
Longevity: A flyer or magazine ad might sit on a coffee table for months, subtly reminding people of your services. Although painting may not always be a priority, when the time comes, your business may be the first they think of.
Brush Up Your Digital Marketing Strategy To Stand Out
Now that your local reach is covered with print advertising, it’s time to expand your efforts digitally. Platforms like Facebook, Instagram and Google offer painters a direct line to not only residents who are actively searching for painting businesses close to home, but also commercial businesses looking for reliable contractors to refresh their properties.
Did You Know? According to Semrush, the phrase “painters near me” receives roughly 50,000 monthly searches in the US alone!
Benefits of Digital Ads:
Targeting Precision: Digital ads enable you to target people and businesses in specific locations, ensuring your message reaches potential clients nearby.
Real-Time Results: Monitor your ad performance through impression reports, providing insight into how many people see your ads. This helps you assess whether your ad spend delivers a cost-effective return.
Increased Visibility: Digital ads appear across multiple platforms – from search engines to social media and other websites – making it easier for potential clients to find you when they need painting services.
How to Keep Your Painting Business on the Map
Think about the last time you needed a service: Did you turn to Google or another review site? Customers often rely on reviews, especially for painting services, because they want to feel confident that the job will be done professionally and without hassle. For your painting business, maintaining a strong brand reputation is crucial. A single positive review can be the deciding factor for someone choosing between you and a competitor.
Benefits of Listings Services:
Builds Trust: 85% of consumers trust local business reviews. Positive feedback not only builds trust but also showcases the quality of your work.
Improves Visibility: Accurate and complete listings increase your chances of appearing in local search results, bringing in more potential customers.
Manages Negative Feedback: By actively monitoring reviews and responding to feedback, you can address concerns promptly and show potential clients your commitment to customer satisfaction.
Grow Your Painting Business with Best Version Media
Hyperlocal Advertising: BVM targets hyperlocal areas to keep local businesses top-of-mind with potential customers through print and digital advertising – whether through the vast local publications delivered monthly in the US and Canada or targeted ad campaigns on Facebook, Instagram and Google.
Display Ads for Greater Visibility: BVM can help enhance your business’ online presence and reach a local audience across highly trafficked websites and mobile apps.
Listings Management & Brand Reputation Monitoring: BVM’s listings service allows you to manage your business information and monitor customer reviews across multiple platforms conveniently in one place.
Contact Best Version Media today to discover how these strategies, and more, can help you attract more clients, grow your painting business and achieve long-term success with effective local advertising solutions.
