Strong Business Values: The Key to Success
The most accomplished businesses in the world have achieved their goals by staying true to their founding values. If you’re starting your own business, it’s important to define what your values are and stick to them as you grow. The very first step to establishing your values as a business is to define them. Be specific and avoid the cliche as much as possible when you’re deciding your core values. Remember, they’re more than just words or hollow phrases! Your values should be used as the guiding principles for how you operate your business and make high-level decisions. Let’s take a deeper look:
Values matter to the community.
If you’re looking to become a household name in the community, it’s crucial to make your values known to your potential clients. People love supporting businesses with strong virtues and a desire to make the neighborhood a better place. Put your values on display by planning a community event or volunteering at a local organization. Be proud of your values and share them as much as possible so your customers and clients know you’re there to make a positive impact while providing helpful products or services.
Attract the best.
Your values could very well determine what type of clients and employees you attract. Keep this in mind as you select your values and share them with the public. If you’re committed to transparency and choose it as one of your core values, make sure to always be open and honest with your customers and staff members. If you claim that hard work is one of your most important values, you’ll want to make sure your employees are exemplifying that principle to every customer or client who walks through the door. Letting your values guide you, both personally and professionally, is one of the best ways to build trust with people in the community.
Separate yourself.
When done correctly, your core values are capable of separating you from the competition. Create a clear differentiation between your business and the others in your area by doing plenty of research and deciding on a few unique, powerful values. Show the community you’re committed to these values and they’ll be more likely to patronize your business and become loyal customers over time.
Our impressive growth at BVM can largely be credited to our award-winning culture and founding values. Our culture is built on the foundation of humility and features our three pillars: professional will, compassionate heart and a fun-loving spirit. By sticking to these core values for the past 15 years, we’ve been able to grow rapidly while attracting great people to our business.
